Marketing 101 - BMW and Audi Billboard War

Marketing and Ad campaigns differ greatly between the US and Europe, primarily because of cultural differences in marketing as well as different laws and regulations governing respective continents. In the US it is much more common for an advertiser to explicitly mention the name of a direct competitor in its ads or commercials in an effort to downgrade the competitor, while in Europe such practices are practically unseen.

Despite these differences one should always remember the fundamentals of "Marketing 101" - to always think one step ahead. Do not start something in the heat of the moment without proper planning and analysis in regards to possible back firing or rebuttals.

What's seen in the picture below was actually witnessed by us at CrudeAgency.com in Santa Monica (Los Angeles) not too long ago, German luxury car maker Audi decided to poke at its competitor BMW without thinking ahead. The picture speaks for itself:

LRA's Kony Movie - A Marketing Success Story

The field of "Online Marketing" also referred to as "Internet Marketing" is one of the most volatile industries. With innovation and technology being revealed on a daily basis, making a 6 month old breakthrough a thing of the past, one must keep up in this industry or your prospects will not be so good.
The clip below you might have seen already, it's the so called Kony movie, the documentary casting light on the Lord's Resistance Army from northern Uganda. This clip is worth watching not only if you are a humanitarian and simply a world citizen, but also if you want to truly understand the power and true potential of social media networks, in particular that of Facebook.

KONY 2012 from INVISIBLE CHILDREN on Vimeo.

Svenska Hollywoodfruar - Swedish Hollywood Wifes

CrudeAgency.com is proud to announce a new exciting project with Gunilla Persson, the star of the Swedish Hit Show Swedish Hollywood Wifes (Svenska Hollywoodfruar). The Swedish equivalent of it's American counterpart; The Real Housewifes of Beverly Hills. So Stay Tuned.